Watch out guys: MTV's finally figured out how to use the Internet. Yesterday, they launched a new web series called Weird Vibes. The latest project from New York Noise creator Shirley Braha (legit), Vibes is a 30-minute show that features music videos, artist interviews, indie rock trivia, and loads of tongue-in-cheek blog-slang, popularized by Hipster Runoff. Taglines like "R U Vibing?" and "WEIRD VIBES IS FRIENDS WITH BUZZBANDS IRL" race across the screen as WV uses the blog vernacular in a way that's yet to be seen from a major media outlet.

But here's the catch: the show's actually kinda funny. While effortlessly poking fun at indie band culture, WV channels some of the better HRO posts with a satirical spin that's not far removed from The Colbert Report. The show's bound make internet dweebs chuckle a bit-- or at least provoke a smirk or an eyeroll from cyber fuddy-duddies-- but will undoubtedly leave lamestreamers scratching their heads with its insider cool kid content, which is a good thing. What makes this exercise in the absurdity of hype even more alluring is its affiliation with MTV-- a network known for devaluing the music it promotes in an exploitive, flashy fashion-- and in that way, Weird Vibes' playful approach to pop (sub)culture evokes the same charm of MTV's glory days. Let's just hope the joke's not on us. --Ric Leichtung, Altered Zones via MTV Hive

Tags: news, video

Posted by alteredzones on 08/12/2011 at 10 a.m..

blog comments powered by Disqus
Most Liked All Time
Contributors
International Tapes Transparent
Visitation Rites 20 Jazz Funk Greats
Don't Die Wondering Friendship Bracelet
Get Off the Coast Gorilla vs Bear
Raven Sings the Blues Rose Quartz
The Decibel Tolls Weekly Tape Deck
Yours Truly
Features
Latest Mix
Zoned In
Out There
Send me your track
Contact Us